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Lars Dura

Marketing Expert Online & AI
Experience: More than 20 years
Languages: English, German, Spanish Proficient
Work schedule: Flexible, Full-time, Part-time
Work from home: Remote





Occupations

Marketing Manager
Web Developer
Web Programmer
Marketing Analyst
Content Marketing Manager
Marketing Coordinator
Marketing Specialist
Marketing Consultant







Marketing Manager

Tasks
Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Experimenting with various organic and paid acquisition channels
Skills
Solid knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication

Web Developer

Tasks
Write well designed, testable, efficient code by using best software development practices
Create website layout/user interface by using standard HTML/CSS practices
Integrate data from various back-end services and databases
Gather and refine specifications and requirements based on technical needs
Create and maintain software documentation
Skills
Top-notch programming skills and in-depth knowledge of modern HTML/CSS
A solid understanding of how web applications work including security, session management, and best development practices
Adequate knowledge of relational database systems, Object Oriented Programming and web application development
Aggressive problem diagnosis and creative problem solving skills
Strong organizational skills to juggle multiple tasks within the constraints of  timelines and budgets with business acumen
Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques




Web Programmer

Tasks
Produce fully functional programs writing clean, testable code
Collaborate with internal teams to identify system requirements
Integrate back-end data
Design user interface and web layout using HTML/CSS practices
Perform periodical tests and debugging to maximize program efficiency
Create technical documentation for user support
Suggest new features to improve program navigation and operation
Skills
Hands on experience with various programing languages
Familiarity working with HTML/CSS
Knowledge of Object Oriented Programming and web application development
Attention to detail
Project management skills within a fast-paced work environment
An ability to communicate and work in a team



Marketing Analyst

Tasks
Analyzing sales funnels and customer intent
Measuring performance of online and offline campaigns
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Skills
Expertise in Google Analytics
In-depth understanding of SEM campaign strategies and SEO practices
Experience with PPC campaigns
Good knowledge of MS Excel
Analytical abilities



Content Marketing Manager

Tasks
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design and writing teams to produce high quality content
Deliver engaging content on a regular basis
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement
Skills
Proficiency in MS Office and WordPress or other Content Management Software
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Project management skills and attention to detail
Excellent communication and writing skills in English


Marketing Coordinator

Tasks
Conducting research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Designing and implementing marketing campaigns
Setting up tracking systems for online marketing activities
Skills
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Expertise with SEO/SEM campaigns
Solid computer skills, including MS Office, web analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills





Marketing Specialist

Tasks
Conducting market research to find answers about consumer requirements, habits and trends
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Skills
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software and applications
Knowledge of HTML, CSS and web development tools
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind

Marketing Consultant

Tasks
Studying company profile and operations to understand its marketing needs
Conducting marketing research to identify industry trends and commercial opportunities
Developing and implementing a marketing strategy according to objectives and budget
Skills
Knowledge of data analysis and market research
In-depth knowledge of marketing principles and best practices
Proficient in MS Office/Working knowledge of IT and marketing software
Ability to think strategically and analytically
Apt in writing proposals and reports
Communication (oral and written) and presentation skills
Outstanding organizational abilities
Aptitude in problem-solving








Work Experiences
(6 from more than 200)



Siemens

München, DE
2001 - Present

Nestlé

Vevey, CH
2007 - Present

Pfizer

New York, US
2010 - Present

KIA

Seoul, KR
2013 - Present

Generali

Triest, IT
2017 - Present

Revolut

London, UK
2018 - Present




















Testimonials

I appreciate your positive way of thinking, your cheerfulness, your clear thinking, your expertise and your dealings with people. The cooperation with you is always based on partnership, trusting and professional.

Tom Adam
CEO, Email-Marketing-Experts.com
email-marketing-experts.com


Your open, friendly nature, the positive energy you radiate and the well thought-out approach have brought us a great deal forward. We would like to thank you for the very pleasant, honest and trusting cooperation.

Alex Moki
Email Marketing Manager, Jobpya.com
jobpya.com


You manage to inspire in a refreshing and inspiring way and break new ground.

Cruz Vega
Head of Marketing, Somizu.com
somizu.com
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