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Lars Dura

Expert in Online Marketing & Artificial Intelligence

Over 20 Years of Professional Experience

Flexible: Full-Time or Part-Time
Remote Work: Fully Remote

Digital Tools & AI
  • Automation
  • Chatbots
  • Language Models
Team & Leadership
  • Team Building
  • Training
  • Remote Management
Marketing & Content
  • Strategy Development
  • Campaign Planning
  • Lead Generation
Analytics & Reporting
  • Data Analysis
  • KPI Evaluation
  • Forecasting

Activities

Prompt Engineer Conversational AI Partner Structure Development Marketing Team Development Marketing Lead Generator Marketing Manager Content Marketing Manager Marketing Consultant

Professional Experience


AI Tools & Teamwork

Prompt Engineer
2022 - present
  • Optimize prompts for AI-driven tools and evaluate results
  • Test AI tools, adapt them to business needs, and train employees
  • Integrate APIs and digital tools for workflow optimization and team processes
  • Support data-driven decision-making in daily operations

Chatbots & Language Models

Conversational AI
& Text Automation
2020 - present
  • Development and fine-tuning of chatbots, text-based assistants, and response systems
  • Analysis and optimization of dialog flows, tone of voice, and user experience
  • Automation of recurring processes using AI-based text analysis and generation
  • Collaboration with development and marketing to integrate language-based solutions into existing systems

International & Partnerships

Partner Structure Development
2002 - present
  • Building and maintaining partner networks domestically and internationally
  • Identifying and developing new business partnerships
  • Designing efficient cooperation and communication processes
  • Using digital tools for management and performance measurement

Remote & Efficiency

Sales & Marketing Team Development
2007 - present
  • Recruitment and organization of international sales and marketing teams
  • Building scalable structures for rapid growth with minimal budgets
  • Introducing digital tools for project management, communication, and performance tracking
  • Supporting teams during the transition to flexible remote structures

Automation & Queries

Marketing Lead Generator
2013 - present
  • Building lead databases and running automated queries
  • Optimizing lead generation processes and creating dashboards
  • Identifying and segmenting target audiences and analyzing campaign results
  • Implementing end-to-end lead funnels from capture to conversion

Strategy & Campaigns

Marketing Manager
2005 - present
  • Developing strategies based on market, competitor, and customer analyses
  • Planning and executing campaigns and optimizing acquisition channels
  • Managing projects from idea to implementation
  • Evaluating online and offline campaigns

Content, SEO & AI Visibility

Content Marketing Manager
2010 – present
  • Content strategies for SEO and AI-based answer systems (AEO, GEO)
  • Structured content for discoverability and citability
  • Management and performance tracking of content projects
  • Market and trend analysis for topic development

Coordination & Organization

Marketing Consultant
2002 - present
  • Analyzing client and company profiles and identifying strategic opportunities
  • Developing campaigns, setting up tracking systems, and creating reports
  • Deriving recommendations for action and action plans
  • Coordinating internal and external stakeholders and managing projects organizationally

Professional Experience
(Selection from over 40 projects)

Industry & Manufacturing

Team size: 5–50  |  EU-wide

Development of marketing strategies, planning and execution of campaigns, management of complex projects, and optimization of marketing processes.

Consumer Goods & Retail

Team size: 10–100  |  International

Analysis of sales channels and customer interests, evaluation of campaigns, creation of forecasts, and data-driven optimization of measures.

Pharma & Healthcare

Team size: 5–20  |  Europe-wide

Development of content strategies, SEO optimization, publishing, and performance tracking of digital content.

Automotive & Mobility

Team size: 15–50  |  Global

Development and management of international campaigns, setup of tracking systems, reporting, and team coordination.

Insurance & Financial Technology

Team size: 5–30  |  National & International

Strategic consulting, analysis of company profiles, development of recommendations for action, and implementation of modern marketing and AI solutions.

Digital Services & Start-ups

Team size: 3–25  |  EU-wide

Building scalable marketing structures and using automation and AI tools to optimize lead generation and performance.

Skills

Top Skills

95%

Web

Expert
HTML, CSS, JavaScript, React, Bootstrap – development of modern, responsive websites and web applications.
90%

Design & Content

Expert
Canva, Photoshop, Figma, Illustrator – creation of graphics, presentations, and visual content.
80%

AI Tools

Advanced
ChatGPT, MidJourney, DALL·E, Runway, Synthesia – automation, content generation, and creative AI applications.

Additional Tools

Node.js Vue.js Tailwind CSS SASS Premiere Pro After Effects InDesign Affinity Designer Claude Bing AI Jasper AI Runway ML